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Water Quality Products Dealer Of The Month: No Mountain Too High

NO MOUNTAIN TOO HIGH Colorado dealership blends business & industry knowledge for customized solutions Rocky Mountain Water Conditioning’s service area extends from northern Colorado to an hour south of Denver, treating a diverse array of water quality problems. After vacationing in Colorado three times, Tom Kinnane and Michelle Rucks knew they wanted to leave the East Coast and move to the mountainous region. By combining Rucks’ extensive business background with Kinnane’s more than 10 years of experience in the water treatment industry, the pair opened Rocky Mountain Water Conditioning in Longmont, Colo., in January 2017. “We vacationed in Colorado several times and we really wanted to live out here,” Rucks said. “So this was an opportunity to be in a business that we really enjoyed and saw a lot of value to and live in a great place that that we love to be.” Rucks is the the owner and CEO of Rocky Mountain Water Conditioning. The business’ website highlights the fact that it is “a woman-owned small business,” a point that several customers have commented on, Rucks said. Prior to the move west, Rucks had launched a successful gardening business and Kinnane had worked for a Hague Quality Water Intl. dealer in Maryland. “I’ve been in business for dozens of years, so between the two of us—Tom the master water man and myself for the business end of it—we thought we would start our own company so we could provide the very best water to Colorado,” Rucks said. For the duo, opening a business together was the ideal way to leverage each other’s strengths in the right location. However, starting a business has had its challenges, including navigating the regulatory landscape and establishing a customer base. Building a Business When Rucks and Kinnane launched Rocky Mountain Water Conditioning, their plates were full with tackling details such as regulatory issues, insurance and taxes in a new location, while also working to make a name for themselves in their service area. “When you first start, you almost have to do way more jobs than you’re capable of to get yourself to the point where you can afford to add some staff,” Kinnane said. Through a combination of quality service and rigorous marketing, the pair are approaching the point where they are looking to expand their staff. A large portion of the company’s marketing involves finding unique ways to get their name out in the community, including petitioning local businesses to allow them to set up a booth and sign in front of their establishments and talking with passerbys about their water quality. “Even if you don’t set an appointment or get a lead, it’s important for people to see us and see the name of the company,” Kinnane said. “They might not need something today, but they might need something in six months and see us at another venue or another farmers market and that’s when they come up and decide to talk to us and take advantage of our services.” […]

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HOW HARD WATER NEGATIVELY IMPACTS YOUR LAUNDRY

HOW HARD WATER NEGATIVELY IMPACTS YOUR LAUNDRY Why Does my hard water make my laundry look bad? We would all like to think that we just throw the laundry in the washer and it comes out looking and feeling great. Unfortunately, there’s more to it than that.  Your home’s water quality can make a big difference on how your laundry turns out! It is convenient to blame your washer and dryer, but the real problem probably is not originating in your home–it is hard water. It does not matter if you have a well or a municipal water supply, the majority of the water in the US is considered hard. Hard water means that it contains minerals like calcium and magnesium. The presence of things like iron and manganese will make it even worse. Hard water can cause a lot of laundry problems, and problems in other parts of your home. Why Aren’t My Clothes Clean? Dissolved minerals, like calcium and magnesium, impair the effectiveness of cleaning products like laundry detergent. Soaps and detergent just do not work well in hard water. Calcium and magnesium prevent water from mixing with detergent to form a solution. First, the water has to isolate the hardness molecules before it can dissolve in the water. Thus, you have to use more soap (or shampoo or laundry detergent, or bar soap, etc.). The soap that has to bind up with the hardness creates soap curd. Who doesn’t want to take a bath in soap curd? The resulting soap curd causes a scummy, scale-like residual that sticks to shower glass, shower curtains and YOUR SKIN!  It is also left in the fabric you are laundering resulting in flat (not fluffy) and dingy clothing and towels. It will make your laundry feel stiff and flat. Your laundry will wear out sooner. Clothes Are Dull or Discolored? The soap curd will make your laundry look bad, too. Clothes and towels will wear out much more quickly and will not be as soft. The soap curd build-up in the fabric will cause it to be less fluffy, less soft, less enjoyable. Got lint? Lint is just broken clothes. As the fabric gets harder due to soap curd build up, as your clothes rub together in the dryer, they break down. That is the lint in your lint trap. Do you have other cleaning problems? Are there rust colored stains on your clothes when they come out of the washer? You may have iron in your water. You’ll likely see similar stains in sinks and toilets. You don’t have to have much iron to cause a big staining problem. Why Do My Towels and Sheets Feel Hard and Scratchy? Hard water doesn’t just make your laundry look bad, it feels bad!  Who wants hard, scratchy feeling laundry? If you want soft feeling sheets and towels, shirts and pants, you have to get the hardness out of the water. By the way, that high efficiency laundry detergent you paying extra money […]

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