Water Quality Products Dealer Of The Month: No Mountain Too High

NO MOUNTAIN TOO HIGH Colorado dealership blends business & industry knowledge for customized solutions Rocky Mountain Water Conditioning’s service area extends from northern Colorado to an hour south of Denver, treating a diverse array of water quality problems. After vacationing in Colorado three times, Tom Kinnane and Michelle Rucks knew they wanted to leave the East Coast and move to the mountainous region. By combining Rucks’ extensive business background with Kinnane’s more than 10 years of experience in the water treatment industry, the pair opened Rocky Mountain Water Conditioning in Longmont, Colo., in January 2017. “We vacationed in Colorado several times and we really wanted to live out here,” Rucks said. “So this was an opportunity to be in a business that we really enjoyed and saw a lot of value to and live in a great place that that we love to be.” Rucks is the the owner and CEO of Rocky Mountain Water Conditioning. The business’ website highlights the fact that it is “a woman-owned small business,” a point that several customers have commented on, Rucks said. Prior to the move west, Rucks had launched a successful gardening business and Kinnane had worked for a Hague Quality Water Intl. dealer in Maryland. “I’ve been in business for dozens of years, so between the two of us—Tom the master water man and myself for the business end of it—we thought we would start our own company so we could provide the very best water to Colorado,” Rucks said. For the duo, opening a business together was the ideal way to leverage each other’s strengths in the right location. However, starting a business has had its challenges, including navigating the regulatory landscape and establishing a customer base. Building a Business When Rucks and Kinnane launched Rocky Mountain Water Conditioning, their plates were full with tackling details such as regulatory issues, insurance and taxes in a new location, while also working to make a name for themselves in their service area. “When you first start, you almost have to do way more jobs than you’re capable of to get yourself to the point where you can afford to add some staff,” Kinnane said. Through a combination of quality service and rigorous marketing, the pair are approaching the point where they are looking to expand their staff. A large portion of the company’s marketing involves finding unique ways to get their name out in the community, including petitioning local businesses to allow them to set up a booth and sign in front of their establishments and talking with passerbys about their water quality. “Even if you don’t set an appointment or get a lead, it’s important for people to see us and see the name of the company,” Kinnane said. “They might not need something today, but they might need something in six months and see us at another venue or another farmers market and that’s when they come up and decide to talk to us and take advantage of our services.” […]


Reverse Osmosis:  What It Is and Why You Need It!

It is hard to watch the news or read a newspaper (you know, that thing you used to read at breakfast before the internet and laptops) or magazine without seeing something alarming about our water. In certain parts of Colorado Springs and Fountain chemicals have been found in the water that are indisputably harmful to humans, precipitating water utilities to hand out bottled water and change water sources. There have been Drinking Water Advisories and lead issues in Denver and surrounding areas where Brita pitchers have been issued to use for drinking water, and in Washington, DC which is also a municipal water system instructing residents and businesses not to drink the water! In Time magazine, there was a lengthy article regarding the seepage of pharmaceuticals—prescription drugs—into our water supplies. And by now we have all heard about the tragic lead levels in Flint, Michigan’s water. Clearly, we cannot simply rely on the powers that be to make sure our water supplies—municipal or private wells—are both safe and desirable. Just because it won’t make you sick doesn’t mean you necessarily want to drink it. That’s where water treatment, and specifically reverse osmosis, can help.  Reverse Osmosis, or RO, when used in conjunction with a whole-house (a point-of-entry treatment system), or on its own for some applications, can ensure that your water is both safe and enjoyable to drink and use throughout your home or business.  The RO process uses filtration and a semi-porous membrane to filter out the very smallest dissolved matter and particles that can impair water quality. It is far more effective than common filtration (like a sediment or carbon filter you can acquire at a grocery or hardware store), removing matter as small as some bacteria. Examples of things that RO will remove include lead and other metals, pharmaceuticals, asbestos, radium, uranium, benzene, PCBs, PFCs, nitrate, chromium and arsenic. RO units will reduce the total dissolved solids (TDS—everything in your water that is NOT water) in your water by 90% to 99%. At the end of the RO process, you will be drinking and cooking with the finest—i.e., highest purity and quality—water that you can get.   There is no reason to just hope for the best when it comes to your water. We will help you make sure you are getting the best! We have a variety of systems available to give you RO water where you drink the water or throughout your home or business. Give us a call! 303-728-4899 or 888-741-1711.